The Hotel of Tomorrow Project, a global think tank spearheaded by Chicago-based hospitality design and consulting firm Gettys Group, is making a big announcement this week. Since June, it has been developing concepts that aim to address the significant industry-wide challenges posed by the coronavirus pandemic. The 325 participants include hotel owners, designers, architects, and hospitality educators, hospitality educators, and representatives hailing from a range of lodging companies and brands—such as citizenM, Four Seasons, Hilton, IHG, and Marriott.
“The COVID crisis has created a need for answers to questions hotels couldn’t answer on their own,” Ron Swidler, the Gettys Group chief innovation officer, says to AD PRO. “Our goal is not to figure out how to clean hotels better or how to create better signage but to find long-lasting solutions.” The group is releasing four bold ideas that could one day inspire future trends in hotel design.