The World Travel & Tourism Council (WTTC) recently unveiled its latest protocols for the global Travel & Tourism sector which focus on measures to ensure the reopening of adventure tourism.
The WTTC’s measures are designed to rebuild global consumer confidence, reduce risk and encourage the return of Safe Travels post coronavirus (Covid-19).
“Adventure tourism is becoming increasingly popular amongst travellers and will represent a key component to travel in the new normal,” said WTTC President & CEO Gloria Guevara.
According to the WTTC’s recently launched COVID-19 Travel Demand Recovery Dashboard, adventure tourism is also one of the fastest growing segments, as travellers seek more unique experiences post COVID-19.
Backed by the United Nations World Tourism Organization (UNWTO), the WTTC protocols also take into account guidelines from the World Health Organisation (WHO) and the Centre for Disease Control and Prevention (CDC), and the WTTC Safe Travels stamp recognises those