adapts

Hedonism II, a ‘lifestyle’ resort, adapts to the pandemic era

(CNN) — During the time I spent living with my husband next door to Hedonism II resort in Jamaica, I often suspected the neighbors were having more fun than we were.

Strolling from the townhouse my husband Javier’s employer rented for him in the coconut palm-lined vacation paradise of Negril, we’d dodge them on Seven Mile Beach in front of the resort, playing a game of bocce ball in the buff before noon or wading into the turquoise water to skinny dip.

Sometimes, we’d encounter them stepping aboard a snorkeling catamaran from the beach, not a stitch of clothing in sight.

The cheering I’d sometimes hear coming from the resort’s guests when I passed by on the beach during what I later learned was called the “car wash” — imagine a version where humans are both the cars and the scrubbers, just add soap — had the effect of making

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The Next Normal: Utah tourism adapts after COVID-19 hits hard

Moab visitors go on a Moab Adventure Center river rafting tour. (Moab Adventure Center)

Editor’s note: This story is a part of a series that explores the lasting impacts of the COVID-19 pandemic and how things have changed on and off campus.

The tourism industry is one of the most lucrative in Utah, with visitors coming from all over the world to experience the state’s natural beauty and outdoor recreation. COVID-19 has hit Utah tourism hard, forcing workers in the industry to find creative ways to adapt.

Vicki Varela, managing director of the Utah Office of Tourism, said Utah tourism — normally a $10 billion industry — will see a serious dip in revenue this year.

“The tourism industry depends on people going places, and nobody has been going anywhere since March,” she said.

International travel bans are a significant contributor to this, Varela said. International visitors make up

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