The Fourth of July is generally a super busy time at Rendezvous River Sports, where water enthusiasts rent kayaks, canoes, stand-up paddleboards and all sorts of other gear for their adventures on lakes and rivers.
This year “the entire month of July was like the Fourth of July,” floor manager Kase Paul said. And it didn’t stop there. As of last week, when he spoke to the News&Guide, things were still going “pretty much full throttle.”
“It was probably our busiest summer of rentals that we’ve had in a while,” Paul said.
Rendezvous was not the only outdoors specialist to have a good summer, contrary to widespread trepidation in the spring. Businesses that supply the stuff and services for people to enjoy Jackson’s bike paths, trails, campsites and waterways saw business boom or at least not fall off as much as they’d feared because of the pandemic.