Hard

COVID-19 hit the hotel industry hard. Here’s how hotels are pivoting in the new reality

BUSINESS IN THE AGE OF COVID-19



a display in a store


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This article is part of a series tracking the effects of the COVID-19 pandemic on major businesses, and will be updated.

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The COVID-19 pandemic shook the lodging industry particularly hard, and turned many hotel businesses upside down. But, like a shaken snow globe, the post-COVID-19 landscape may be as good or even better than before the pandemic — because people are, and will always be, social animals.

And whether they prefer a big-city hotel run by a global chain, a lodge at a ski resort, or a quiet bed-and-breakfast, people will always want to “get away.”

Hotels will first have to focus on cleanliness and safety certifications, and technology will be a big part of how that is achieved, said Gilda Perez-Alvarado, chief executive for the Americas at JLL Hotels and Hospitality Group.

“Pre-COVID, all these tech features

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The Next Normal: Utah tourism adapts after COVID-19 hits hard

Moab visitors go on a Moab Adventure Center river rafting tour. (Moab Adventure Center)

Editor’s note: This story is a part of a series that explores the lasting impacts of the COVID-19 pandemic and how things have changed on and off campus.

The tourism industry is one of the most lucrative in Utah, with visitors coming from all over the world to experience the state’s natural beauty and outdoor recreation. COVID-19 has hit Utah tourism hard, forcing workers in the industry to find creative ways to adapt.

Vicki Varela, managing director of the Utah Office of Tourism, said Utah tourism — normally a $10 billion industry — will see a serious dip in revenue this year.

“The tourism industry depends on people going places, and nobody has been going anywhere since March,” she said.

International travel bans are a significant contributor to this, Varela said. International visitors make up

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Free Range American Podcast Spotlights Hard Work and Adventure

The world of podcasts is a wide and varied one. Offerings have nearly doubled over the last two years — and with more than 900,000 podcasts to choose from, there’s sure to be one to match the tastes and interests of the more than 50 percent of Americans who listen. As of last month, there’s one more to add to your subscription library. Free Range American is a podcast with a mission “to inspire the American dream through hard work and adventure.”

The new podcast created by Black Rifle Coffee Company features a trio of co-hosts — Evan Hafer, Mat Best, and Jarred Taylor. This executive team from BRCC aims to put out a new episode every Friday, featuring either a new guest or just the three long-time friends talking amongst themselves.

“We want to pull in guests who are doing something of their own accord which ultimately highlights the

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Coronavirus Will Hit Small Towns Hard As People Leave Cities


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Idaho Highway 75 outside of Sun Valley, Idaho.

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“Wealth is the vector.” That’s what sociologist Tressie McMillan Cottom tweeted last week, in reference to the spread of COVID-19 across both the globe and the United States. Wealth is not the cause of every concentrated outbreak dotting the United States. But it’s the common denominator of so much of its spread outside of major urban areas. It’s the reason why so many of the coronavirus hot spots in the Mountain West — Sun Valley, Idaho; Gunnison County, Colorado; Summit County, Utah; Gallatin County, Montana — overlap with winter playgrounds for the wealthy. The virus travels via people, and the people who travel the most, both domestically

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