BUSINESS IN THE AGE OF COVID-19
This article is part of a series tracking the effects of the COVID-19 pandemic on major businesses, and will be updated.
The COVID-19 pandemic shook the lodging industry particularly hard, and turned many hotel businesses upside down. But, like a shaken snow globe, the post-COVID-19 landscape may be as good or even better than before the pandemic — because people are, and will always be, social animals.
And whether they prefer a big-city hotel run by a global chain, a lodge at a ski resort, or a quiet bed-and-breakfast, people will always want to “get away.”
Hotels will first have to focus on cleanliness and safety certifications, and technology will be a big part of how that is achieved, said Gilda Perez-Alvarado, chief executive for the Americas at JLL Hotels and Hospitality Group.
“Pre-COVID, all these tech features