Recovery marketing funds were awarded to marketing organizations that have been heavily impacted by the novel coronavirus pandemic.
Danelle Rose, Fredericksburg’s tourism manager, said the city’s WanderLove campaign could get folded into a larger marketing effort that will be funded by $208,000 of the roughly $2.5 million the city received through the federal CARES Act. Meridian Group, a Virginia Beach-based marketing group, will create a marketing campaign using the CARES Act funds to show that businesses in the 22401 ZIP Code are open and ready for customers.
The city’s WanderLove campaign will be more tourism-oriented and will feature the WanderLove logo, she said. It will highlight such things as historic Kenmore and Olde Towne Carriage Tours, attractions such as the Fredericksburg Area Museum, which opens Saturday, and tours such as those Trolley Tours of Fredericksburg will provide when it resumes operations Aug. 7. The city’s Visitor Center also just reopened.
Spotsylvania County Tourism will use its WanderLove grant funds to promote the county as a tourist destination that offers opportunities to connect with the outdoors through its scenic walking trails in the county’s historic battlefields and at Lake Anna State Park.
“Spotsylvania is a hidden gem—full of places to explore, learn about history, relax and enjoy,” Debbie Aylor, Spotsylvania Director of Tourism, said in a news release.