Ascend Lodge Assortment opened doorways to seven motels in first half of this 12 months and added 10 to its pipeline

Business’s Largest Comfortable Model Continues to Resonate with Homeowners and Company

ROCKVILLE, Md., 2020-Aug-14 — /Journey PR Information/ — Alternative Lodges Worldwide, Inc.’s (NYSE: CHH) Ascend Lodge Assortment, a world portfolio of resort, boutique and historic motels, is poised for continued development. Amidst the present COVID-19 pandemic atmosphere, the upscale model is continuous to draw elevated curiosity from impartial resort homeowners and vacationers searching for distinctive, native experiences as they hit the street once more. The model opened the doorways to seven motels within the first half of this 12 months and added 10 to its pipeline.

“Throughout the Nice Recession, Alternative grew at a sooner tempo than the general trade provide via elevated resort conversions, which was very true for Ascend. Since then, the model has seen a 600{143106009d8b87d45252e1fd973f0c0835ad3aabba3679e828c3cd83539ae06c} unit development enhance between 2010 and 2019, and continues to see constant development immediately as impartial and boutique resort homeowners look to Alternative to enhance their reservation supply, scale back customer-acquisition prices and enhance their income administration instruments,” stated Mark Shalala, senior vice chairman of growth, upscale manufacturers, Alternative Lodges. “On the identical time, Ascend outperformed the upscale phase within the first half of the 12 months, proving its enduring endurance to each homeowners and friends.”

The Ascend Lodge Assortment not too long ago added a number of motels in widespread drive-to areas for vacationers able to discover once more whereas additionally staying near residence, together with:

  • The Carvi Lodge New York: Positioned at 152 E. fifty fifth Road within the coronary heart of Midtown Manhattan, New York, this boutique resort provides friends direct entry to all the “Massive Apple’s” iconic points of interest. The resort, not too long ago redesigned in 2014, options up to date design and facilities, together with a rooftop terrace with 360-degree metropolis skyline views. Company have handy strolling entry to prime locations within the space, together with Central Park, Rockefeller Middle, Radio Metropolis Music Corridor and Museum of Trendy Artwork.
  • The Chandler at White Mountains: Located at 30 Arlington Road in Bethlehem, New Hampshire, this resort is positioned close to a number of factors of curiosity for friends looking for their subsequent memorable journey, together with Whale’s Story Waterpark, North Nation Climbing Middle and the Mount Washington Cog Railway. Vacationers can take pleasure in year-round outside enjoyable starting from snowboarding within the winter to mountain climbing and mountain biking in the course of the summer season. The Chandler at White Mountains can also be inside strolling distance to varied eating places and cafes.
  • The Freeport Lodge: Positioned at 506 U.S. Freeway 1 in Freeport, Maine, the resort is conveniently positioned off Interstate 295, offering quick access to most of the space’s prime points of interest and companies, together with the L.L. Bean headquarters, Maine Maritime Museum, Freeport Retailers, Maine Slender Gauge Railroad Museum and the Portland Observatory Museum. The Freeport Foremost Road Historic District can also be a brief stroll from the resort, that includes boutique retailers lining the streets. Company trying to make the most of outside actions can take a brief drive to stroll alongside the rocky shoreline of Casco Bay and take within the white pine and hemlock forests at Wolfe’s Neck Woods State Park.
  • The Gin Lodge: Located at 30 S. Foremost Road in downtown Lexington, Virginia, The Gin Lodge is nestled amidst the Blue Ridge Mountains, good for vacationers trying to discover the world’s gorgeous pure surroundings whereas experiencing the city’s southern attraction. Initially inbuilt 1926, this restored property provides mountain views from each window and is inside strolling distance of native eating places and retailers, in addition to points of interest like Haunting Tales, Virginia Horse Middle and Virginia Army Institute Museum.
  • The Port Inn and Cottages: Positioned at 501 Monument Avenue, in Port St. Joe, Florida, this boutique resort provides fashionable lodging with historic attraction. The Port Inn and Cottages is positioned within the historic downtown space, inside strolling distance to a wide range of native retailers and eating places, in addition to Port St. Joe Marina, the place vacationers can discover constitution boats for offshore fishing, information companies for fishing in St. Joseph Bay and boat leases. Centrally positioned alongside the forgotten coast, friends also can take a brief drive to the attractive shores of Port St. Joe, Cape San Blas and Mexico Seaside, or take pleasure in different widespread outside actions akin to mountain climbing and {golfing} at close by points of interest together with the Port Metropolis Path and Forest Park Par 3 Golf Course.

Ascend resort friends can take part within the award-winning Alternative Privileges loyalty program, rated a prime resort loyalty program by each USA In the present day’s 10Best Readers’ Alternative Awards and U.S. Information & World Report. Alternative Privileges membership is free and provides quick rewards and unique member charges for many who e-book immediately at

All Alternative-branded motels are taking part in Dedication to Clear, an initiative that builds upon the sturdy basis of franchisees’ longstanding dedication to cleanliness with enhanced coaching and finest practices for cleansing, disinfecting and social distancing. For extra info on Dedication to Clear, go to

Ascend Lodge Assortment: Let the Vacation spot Attain You.

The Ascend Lodge Assortment world portfolio of impartial resort, historic and boutique motels is a part of Alternative Lodges, one of many world’s largest main resort corporations. Acknowledged because the resort trade’s first “delicate model” idea, there are greater than 315 Ascend Lodge Assortment properties worldwide, together with in France, the United Kingdom, Denmark, Finland, Eire, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and all through Mexico, the Caribbean and Central America. Membership with the Ascend Lodge Assortment allows distinctive, impartial properties to achieve a world presence whereas sustaining their native attraction. For extra info, go to

About Alternative Lodges®

Alternative Lodges Worldwide, Inc. (NYSE: CHH) is among the largest lodging franchisors on this planet. With greater than 7,100 motels, representing practically 600,000 rooms, in over 40 international locations and territories as of June 30, 2020, the Alternative® household of resort manufacturers present enterprise and leisure vacationers with a spread of high-quality lodging choices from restricted service to full-service motels within the upscale, midscale, extended-stay and economic system segments. The award-winning Alternative Privileges® loyalty program provides members advantages starting from on a regular basis rewards to distinctive experiences. For extra info, go to

Ahead-Wanting Assertion

This communication contains “forward-looking statements” about future occasions, together with anticipated resort openings. Such statements are topic to quite a few dangers and uncertainties, together with building delays, availability and price of financing and the opposite “Threat Components” described in our Annual Report on Kind 10-Okay, any of which may trigger precise outcomes to be materially totally different from our expectations.

For additional info:

Alternative Lodges
Lauren Bauer
Tel: 301-605-9582
Electronic mail: [email protected]

SOURCE: Alternative Lodges Worldwide, Inc.


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